
Rooney's graduation into the Manchester United number 10 shirt is first and foremost another wonderful piece of marketing from the Old Trafford club. Right about now parents across the country, and even around the world, will be being pestered by their kids, waving their old 'Rooney 8' shirts in their faces and demanding they fork out another £40 for exactly the same shirt except with a 10 on the back.
Perhaps this is a cynical way of looking at it, but I'm damn sure it's the correct one.
Even so, Rooney will now run out onto football grounds across Europe with that famous number on. The number worn by many of the greats of the game. Pele, Maradona, Platini, Zidane, Ronaldinho, Bergkamp and, erm, Marlon Harewood to name a few.
The number 10 of course is seen as the artist of the side. Indeed, what we call 'playing in the hole' is much more romantically described as 'the number 10 position' by Europeans. The number 10 is supposed to be the man who can unlock defences with precise through balls and provide that skillful touch that other players lack. So can Rooney do this?
He no longer has that surprise element about him that we all saw when he burst onto the scene with Everton and then to devastating effect at Euro 2004. While that boyish enthusiasm still remains, there were question marks placed against him in some of United's big games last season. Where was he in the FA Cup Final or when Milan hammered them in the San Siro? He scored home and away against Roma but they were his first Champions League goals since his debut hat-trick in the competition in 2004.
But of course, judging Wayne Rooney solely on goals is like judging Gordon Brown's success as a Prime Minister solely on his first day. There is so much more to come.
His ability to terrorise defences both as a lone striker or playing just off a front man (surely his best position) has already earmarked him as one of the most dangerous players in the world. Dare I say it, but he's even mellowed a bit since that World Cup red card a year ago this weekend. His partnership with Cristiano Ronaldo, the man who did his best to get him sent off then, was undoubtedly the main reason that United are Premiership champions now.
The expectations placed upon him, which reached overkill at the World Cup, will perhaps now be reduced at club level at least, given that Sir Alex Ferguson has splashed more cash on two of the hottest young talents from Portugal. He is undoubtedly still their main man though, and can be relied upon for more star performances to add to the many we saw last season.
United and their fans will be hoping that the only thing different about Rooney in 2007/08 will be the number on his back. If it is, they'll be glad to pay that £40 for the new shirt.